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The art & design behind fashionable sunglasses today and why they are so popular

Disclosure: This could be a sponsored post or contain affiliate links (which means I earn a percentage of the sale), but all opinions are strictly my own.

The art & design behind fashionable sunglasses today and why they are so popular

When discussing what makes a pair of sunglasses great, we have to begin at the source: the brand that creates them. Heritage is often important, although not mandatory: some sunglasses brands come with a lot of history, while others are just being born from great ideas. What matters is all the work that goes into creating the perfect pair of sunglasses, which includes manufacture, materials, design and promotion. Visit All Brands Glasses to see more exciting brands and styles.

 

 Prada is the first name that comes to mind when thinking of success in fashion. Founded in 1913 as a leathergoods label, Prada came to where it is today in the hands of designer Miuccia Prada, who took over in 1978 and launched the first ready-to-wear line in 1989. Their sunglasses line means one iconic model after the other, as all the collections they’ve launched in recent years have become popular worldwide. An example is the Dixie frame from 2012, which was inspired by vintage cars and Hollywood heroines. You can actually see and feel the inspiration in the frame, with the aerodynamic shape, bold colors and retro design. The sunglasses have since been sported by many celebrities and fashion bloggers (e.g. Katy Perry, Rihanna etc.), only to prove their popularity. Moreover, the ad campaign is filled with optimism and sunlight, making it even more attractive to potential customers.

 sunglasses

Another excellent example is Karen Walker. The New Zealand based designer started out in the early 90s, with a budget of only NZ$100. While her clothing line can surely be considered a success, it’s her sunglasses that really leave a mark. Not only are the designs funky and eye-catching, just what the public is looking for these days, but the idea for the campaign was new and original. Walker took to a popular blogger, Ari Seth Cohen, to photograph the collection on “advanced” models. Women featured on his blog, Advanced Style, became sunglasses models, a take that caught on really well. Instead of making it all about the trendiest models of the moment, the focus was shifted on what really matters in this case: the sunglasses. The campaign also supports beauty in all of its shapes and ages, making it more approachable for women worldwide.

In conclusion, it’s never only about design. The product that you sell has to be truly great, and that’s a premise you should start from. Quality, design and marketing strategies all blend together in creating an iconic product that will last through the decades.

This guest post was written by Daria P. who writes on fashion, personal style and crafts.

Jack-O-Lantern Bah Humbug!

Disclosure: This could be a sponsored post or contain affiliate links (which means I earn a percentage of the sale), but all opinions are strictly my own.

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I hate carving pumpkins!

 

A few days ago I announced it to the world. (And no one hurt me or anything!)

Tara asked me to share my ideas for NO-Carve (or low carve) Jack-O-Lanterns.
With the help of Google and Pinterest— here are my favorite ideas…

 

  1. From TaterTots&Jello a DIY tutorial to make your own fabric crafty pumpkins.
  2. From Lowes — Mumpkins! They use real mum flowers poked into the pumpkin, but I vote for fake flowers and a glue gun??
  3. From Etsy Seller SeaPinks — A stuffed polka dot pumpkin. But what if you painted a pumpkin a dark color like this green (or black) and then gave it a ‘glow in the dark’ polka dot topping?

I have a bunch of other fun pumpkin decorating (without the carving knife) ideas…back at my little blog: GoodNCrazy.com! Come join me!

 

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