The art & design behind fashionable sunglasses today and why they are so popular
When discussing what makes a pair of sunglasses great, we have to begin at the source: the brand that creates them. Heritage is often important, although not mandatory: some sunglasses brands come with a lot of history, while others are just being born from great ideas. What matters is all the work that goes into creating the perfect pair of sunglasses, which includes manufacture, materials, design and promotion. Visit All Brands Glasses to see more exciting brands and styles.
 
 Prada is the first name that comes to mind when thinking of success in fashion. Founded in 1913 as a leathergoods label, Prada came to where it is today in the hands of designer Miuccia Prada, who took over in 1978 and launched the first ready-to-wear line in 1989. Their sunglasses line means one iconic model after the other, as all the collections they’ve launched in recent years have become popular worldwide. An example is the Dixie frame from 2012, which was inspired by vintage cars and Hollywood heroines. You can actually see and feel the inspiration in the frame, with the aerodynamic shape, bold colors and retro design. The sunglasses have since been sported by many celebrities and fashion bloggers (e.g. Katy Perry, Rihanna etc.), only to prove their popularity. Moreover, the ad campaign is filled with optimism and sunlight, making it even more attractive to potential customers.
 
Another excellent example is Karen Walker. The New Zealand based designer started out in the early 90s, with a budget of only NZ$100. While her clothing line can surely be considered a success, it’s her sunglasses that really leave a mark. Not only are the designs funky and eye-catching, just what the public is looking for these days, but the idea for the campaign was new and original. Walker took to a popular blogger, Ari Seth Cohen, to photograph the collection on “advanced†models. Women featured on his blog, Advanced Style, became sunglasses models, a take that caught on really well. Instead of making it all about the trendiest models of the moment, the focus was shifted on what really matters in this case: the sunglasses. The campaign also supports beauty in all of its shapes and ages, making it more approachable for women worldwide.
In conclusion, it’s never only about design. The product that you sell has to be truly great, and that’s a premise you should start from. Quality, design and marketing strategies all blend together in creating an iconic product that will last through the decades.
This guest post was written by Daria P. who writes on fashion, personal style and crafts.
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I just love this Karen Walker campaign with more mature models, they look FABULOUS in their stylish sunglasses. Who says you can’t be older and still look edgy and stylish. Thanks for this blog post, it’s great!